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Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. The event once held the Guinness World Record for pop-festival attendance. Lang inspected the grounds himself that winter, and when his team first contacted Dentsu around that time, everything seemed in place for an August celebration.
According to court filings from a subsequent legal battle between Woodstock 50 and Dentsu, Lang and his associates told the company they had already been in talks with Watkins Glen. From a strictly business standpoint, Woodstock 50 was operated by Greg Peck and Susan Cronin, who hired Lang as a producer to avoid a conflict of interest with his other company, Woodstock Ventures, which owns the rights to the name.
Peck, whose background is in hotels, had no music industry experience prior to Woodstock Cronin, his partner in the Crescent, knew Lang, and Lang started staying at the hotel when he was in Los Angeles. The three grew close, and Lang eventually approached them about Woodstock And they said sure. This arrangement also meant that several of the major players in Woodstock 50, including Dentsu, had virtually no experience in putting on a major music festival.
What they did have, at least in the beginning, was cash. Lang told Dentsu he had met with a sheriff and a county executive in summer and had been given the green light to have more than , attendees.
By December, just one month into the joint arrangement, communication problems were already setting in. But those issues were, for the moment, brushed aside. Before they could court concertgoers, they needed artists. A November document released in court filings revealed a list of dream target artists broken into four tiers. There were so many comparisons between what was going on then and now in the world.
So when I booked it, it was about contemporary acts and acts from the original. On December 3rd, Lang asked Martin to sign off on a list of artists, but Martin balked. Even though few, if any, artists had been nailed down, Woodstock 50 barreled on. Three days before, Lang and Cronin stopped by the Rolling Stone offices and claimed that 40 acts had signed up.
And I looked everywhere. Lang even said they had tracked down odor-free toilets. Meanwhile, the logistics of such an undertaking were becoming overwhelming.
Peter Office, COO of the Dentsu-affiliated MKTG, who served as a liaison with the production companies, said in later court proceedings that Superfly initially relied, in part, on Google Maps for photos of the festival site.
Working with a viable venue site was especially important for Woodstock Knowing the near-chaos that had happened at the festival, New York state subsequently enacted a series of new regulations for festivals. By the time of Woodstock 50, those requirements were immense — the organizers would have needed to construct new roads and bridges, lease extra land for parking, expand water systems, and create an entire backup water supply, the latter required by the Department of Health after the Phish fiasco.
Moreover, getting a mass-gathering permit was essential, as the Department of Health forbids people from advertising an overnight event of that size without a permit, which precluded Woodstock 50 from putting tickets on sale.
A lot of it is just busywork, but a lot of it does make sense. Toward the end of February, with the help of talent buyer Danny Wimmer Presents, Woodstock 50 was still booking acts. Sources tell Rolling Stone that every act was paid in advance. In the beginning, veteran artists expressed excitement over the festival. Dentsu said in court that they ended up begrudgingly paying the artists tens of millions of dollars.
At the press conference, no mention was made of ticket prices or on-sale dates, but everyone was left to assume that information was forthcoming. But that absence of information was one sign of the growing discord behind the scenes, which continued to include conflicting estimates of how many people could pack into Watkins Glen. The Woodstock team remained convinced in emails that they would get more than , ticket-holders there, but when Superfly assessed the venue site, its estimate was closer to 65, people.
Susan and I … are transforming our lives to make this work. Michael has given his career and is giving it his all now to make this work. It will work. I guarantee it. Not from a safety point of view nor from a customer satisfaction point of view. The target had always been [, to ,].
We think the number should be Woodstock 50 organizers speak up about the ticket delay. Dentsu Aegis Network, an investor in Woodstock 50, says that they have pulled the plug on the event. A statement to Billboard reads:. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.
The statement reads:. From the beginning planning stages, the New York State Department of Health has worked closely and collaboratively with all parties involved in Woodstock 50 to assure a safe and successful event.
We are committed to ensuring that the 50th Anniversary of Woodstock is marked with a festival deserving of its iconic name and place in American history and culture. Although our financial partner is withdrawing, we will of course be continuing with the planning of the festival and intend to bring on new partners. We would like to acknowledge the State of New York and Schuyler County for all of their hard work and support. Events company Superfly reportedly cuts ties with Woodstock The Bethel Woods Center for the Arts, a concert venue built on the original Woodstock site, announced Thursday that it will host the golden anniversary event Aug.
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