Why quantity should be your priority




















Eric: Huh? Mark: What I mean is, it depends. But spoiler alert. Eric: Well maybe we should start by explaining the arguments for each side? Mark: Good idea. So the debate was well represented by recent posts for two content marketers, for whom I have the deepest respect. So be sure to visit and read each of their articles. Mark: Indeed he does.

Eric: And on what does he base that conclusion? Part of the genius of Amazon is its exploitation of the long-tail. In retail that means while some items for sale will sell at huge numbers, the number of products that achieved viral sales are really quite small. On the other hand, while products at the long tail have lower sales per unit. Aggregated together over the inventory of millions of products, those sales numbers, are huge and far out number the volume of best sellers.

BuzzSumo and Moz have shown us data that confirmed that only a small amount of content gets large numbers of shares or links. While the vast majority of published content gets only a few, if any. Mark: Steve explains that Bezos has applied his long-tail retail strategy from Amazon to content at The Washington Post.

Now while the Post certainly does publish now and again high-quality articles backed by extensive research and lengthy writing, the vast majority of its content is short, almost throwaway pieces, published daily at a dizzying scale.

In fact, they now publish—this is amazing—over two million posts a day. You heard that right. Two million pieces of content each and every day. Eric: Is that successful? Posts : Bysciguy Sun Dec 22, pm. I disagree with the forced binary nature of the two. Why can't there be quality in high quantity, or vice versa? Why is it that quantity always brings the automatic assumption that it was a hasty, crappy job?

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If you want quality, start with quantity. I ran into a guy I used to date yesterday. Quantity works. Practice works. Consistency works. The unlikely history of the DaysOfCode Challenge, and why you should try it for Way back in June , I got an email from a developer named Alexander Kallaway. Dean Keith Simonton has written about the relationship between quantity and quality at a master's level, concluding, "Quality is a probabilistic function of quantity.

At a corporate level, consider a company like Apple. Anyway, this is one of the themes in my book. The premise is that your creative breakthroughs will be driven by quantity, consistency, and practice.



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